Overview  

Building a sustainable practice is essential for long-term success in the accounting profession. This involves implementing strategies that ensure financial stability, ethical practice and professional growth while maintaining client trust. A sustainable practice not only benefits the accounting practitioner but also contributes positively to society as a whole. 

Join Lornelle Jonas AGA (SA) on 10 July 2025 from 10h00  to 12h00 as she explores practical tools, proven strategies and key considerations for building and maintaining a sustainable practice focusing on financial management, operational efficiency, ethical standards, and long-term professional resilience. 

Learning objectives  

Attending this webinar will equip you with the following skills: 

• Implement pricing models and service structures that ensure profitability while remaining competitive, especially in a tech-driven, remote-first environment. 

• Leverage cloud-based tools to streamline processes, improve accuracy, enhance collaboration, and reduce operational costs. 

• Create systems and workflows that allow the firm to grow without proportionately increasing workload or overhead, enabling long-term growth. 

• Collaborate with tech partners, advisory networks, and ecosystem players to expand capabilities and enhance client value. 

• Attract, develop, and retain talent by building an inclusive, purpose-driven culture that encourages innovation, adaptability, and continuous learning. 

Content 

The webinar will cover the following topics:  

• Introduction & Objectives 

  •  Importance of sustainability in professional practices 

  • Key trends impacting accounting firms 

• Financial Sustainability 

  • Effective pricing models 

  • Managing cash flow 

  • Revenue diversification 

• Operational Sustainability 

  • Streamlined workflows 

  • Cloud accounting systems 

  • Process automation 

• People & Culture 

  • Building sustainable teams 

  • Staff development and retention 

  • Leadership development 

• Technology as an Enabler 

  • Cloud ecosystem tools 

  • Automation & AI 

  • Data security considerations 

• Strategic Partnerships & Positioning 

  • Niche positioning 

  • Collaboration opportunities 

  • Ecosystem engagement 

• Case Study: E’lique Advisory 

  • Practical insights from real-world implementation 

  • Q&A and Closing Discussion 

About the presenter 

Lornelle Jonas AGA (SA)  

Lornelle Jonas AGA (SA) is the founder and CEO of E'lique Advisory, a global professional services firm specialising in accounting, tax and advisory services. With over 12 years of experience, Lornelle is known for her tech-driven approach, helping businesses leverage cloud-based solutions to drive growth and sustainability.  

A trailblazer and pioneer in the accounting profession, her transformational leadership has earned her multiple accolades, including the Africa Entrepreneur of the Year and Africa Emerging CEO of the Year awards. Lornelle also made history as the first black female-owned Xero platinum partner in South Africa and has been named one of the 100 most influential young Africans of 2025. 

Who should attend?  

The following persons will benefit from attending this webinar:  

• Advocates.  

• Attorneys.  

• Tax practitioners.  

• Corporate legal professionals.  

• Legal academics.  

• Candidate attorneys.  

• Law students.  

• Paralegals.  

Price               

• R 450.00 - Online admission - Individual.  

• Group Price 1 - From R337 per person (up to 5 users)   

• Group Price 2 - From R260 per person (up to 10 users)   

• Group Price 3 - From R224 per person (over 11 users)  

Steps to register for the event:   

If you already have a profile, login and register for the webinar.  

If you don’t have a profile, create a free profile then login and register for the webinar.  

Click here  to create a free profile (There is no charge to create a profile and gain access to our free Monthly Practice Management Series).  

Click here  to find out about the Technical Resource Centre & CPD Subscription options.  

Additional material  

By attending this webinar you will be provided with:  

• A summarised slide presentation.  

• Reference documents and/ or course material where available.  

• You can ask questions during the webinar and you will also have access to the presenter after the webinar. 

About SA Legal Academy  

Welcome to SA Legal Academy (SALA), a provider of courses to help you succeed in your chosen career. We are committed to providing our students with the highest quality training and support, to ensure that your skills and knowledge are up to date and ready to face the challenges of the modern workplace. Our courses are designed to ensure that you reach your professional goals and enhance your career prospects. With our experienced training staff and comprehensive resources, you can be confident that you will receive the highest quality of training from SA Legal Academy.  

SALA is a Level 2 B-BBEE contributor, with 125% procurement recognition. Training spend on certain solutions can be allocated against the Skills Development element of the B-BBEE Scorecard through accredited and nonaccredited training or claimed through SETA grants. In addition, 25% of your Skills Expenditure can be claimed on non-accredited training or courses.  

Corporate Training Solutions  

At SALA, we recognise the evolving needs of businesses in today's dynamic environment. Beyond our standard webinar offerings, we provide tailored corporate training solutions designed to empower your team with the latest in legal and professional skills. Whether you're looking for online sessions or face-to-face training, our programs are crafted to ensure a comprehensive and engaging learning experience.  

Drawing inspiration from modern training methodologies, our corporate solutions are interactive, adaptable, and focused on real-world applications. We prioritize hands-on learning, ensuring your team can immediately apply their newfound knowledge in practical scenarios.  

Interested in a bespoke corporate training experience? Reach out to us at [email protected] or call 012 941 0448. Together, let's design a training program that elevates your team's capabilities and aligns with your organizational goals.  

Contact Us For More Information  

Have any questions or need any assistance? Contact us today!   

• Online chat through our website.   

• Phone: +27 (0) 12 941 0448   

• E-mail: [email protected]