Overview   

Building and maintaining a strong client base is the cornerstone of any successful legal practice. In an increasingly competitive market, law firms must balance strategic business development with ethical marketing and long-term client relationship management. This webinar explores the full cycle of client attraction and retention, providing insights into how to identify ideal clients, enhance engagement, and strengthen loyalty—while ensuring compliance with the Legal Practice Council’s rules on marketing and professional conduct. 

Join Lisa Thomas on 28 November 2025, from 10:00 am to 12:00 pm, as she guides you through effective strategies for growing your client base, improving retention and positioning your legal practice for sustainable success. 

Learning objectives 

Attending this webinar will equip you with the following skills: 

• Understand the complete cycle of client attraction, engagement, and retention within legal practice. 

• Develop strategies to assess and manage client relationships for profitability and long-term growth. 

• Apply proven business development frameworks tailored for law firms. 

• Balance ethical marketing practices with effective public relations and brand management. 

• Utilise practical business development tools to plan, execute, and measure firm growth initiatives. 

Content 

The webinar will cover the following topics:  

• Cycles of Client Attraction and Retention 

  • Understanding client needs and expectations 

  • Stages of the client relationship lifecycle 

  • Client onboarding and engagement processes 

  • Feedback loops and client satisfaction tracking 

• Healthy Client Retention vs. Healthy Client Turnover 

  • Knowing when to retain and when to release clients 

  • Managing high-risk or unprofitable client relationships 

  • Building long-term trust and loyalty 

  • Metrics for evaluating client relationship health 

• Business Development in Legal Practice 

  • Strategic business development frameworks for law firms 

  • Networking, referrals, and strategic partnerships 

  • Pricing strategies and value-based billing 

  • Innovation and service productisation in legal practice 

• Ethical Marketing Practices vs. Law Firm Public Relations 

  • Legal Practice Council rules and guidelines on advertising 

  • Branding, reputation management, and public image 

  • Enhancing your online presence through websites and social media 

  • Crisis communication and maintaining ethical boundaries in PR 

• Supplementary Resource: Law Firm Business Development Guide 

  • Market analysis templates and practical planning tools 

  • Developing a business development calendar and campaign plan 

  • Implementing relationship management systems (CRM) 

  • Measuring ROI on business development initiatives 

About the presenter 

Lisa Thomas 

Adv Lisa Thomas is a former criminal defence advocate and in-house counsel in Durban, Lisa has seen the law practice from both sides. She graduated with her LLB, completed her pupillage, and was admitted as an advocate in 2008. Her current area of interest is in alternative dispute resolution, specifically mediation. She is a maverick for humanity and ethics within the legal profession in South Africa with a focus on candidate attorneys 

Who should attend? 

The following persons will benefit from attending this webinar: 

• Candidate attorneys 

• Law students  

• Pupil advocates  

• Paralegals 

• Junior legal practitioners

Price 

• R 450.00 - Online admission - Individual. 

  • Group Price 1 - From R337 per person (up to 5 users)  

  • Group Price 2 - From R260 per person (up to 10 users)  

  • Group Price 3 - From R224 per person (over 11 users 

Steps to register for the event:  

If you already have a profile, login and register for the webinar. 

If you don’t have a profile, create a free profile then login and register for the webinar. 

Click here  to create a free profile (There is no charge to create a profile and gain access to our free Monthly Practice Management Series). 

Click here  to find out about the Technical Resource Centre & CPD Subscription options. 

Additional material 

By attending this webinar you will be provided with: 

• A summarised slide presentation. 

• Reference documents and/ or course material where available. 

• You can ask questions during the webinar and you will also have access to the presenter after the webinar. 

About SA Legal Academy 

Welcome to SA Legal Academy (SALA), a provider of courses to help you succeed in your chosen career. We are committed to providing our students with the highest quality training and support, to ensure that your skills and knowledge are up to date and ready to face the challenges of the modern workplace. Our courses are designed to ensure that you reach your professional goals and enhance your career prospects. With our experienced training staff and comprehensive resources, you can be confident that you will receive the highest quality of training from SA Legal Academy. 

SALA is a Level 2 B-BBEE contributor, with 125% procurement recognition. Training spend on certain solutions can be allocated against the Skills Development element of the B-BBEE Scorecard through accredited and nonaccredited training or claimed through SETA grants. In addition, 25% of your Skills Expenditure can be claimed on non-accredited training or courses. 

Corporate Training Solutions 

At SALA, we recognize the evolving needs of businesses in today's dynamic environment. Beyond our standard webinar offerings, we provide tailored corporate training solutions designed to empower your team with the latest in legal and professional skills. Whether you're looking for online sessions or face-to-face training, our programs are crafted to ensure a comprehensive and engaging learning experience. 

Drawing inspiration from modern training methodologies, our corporate solutions are interactive, adaptable, and focused on real-world applications. We prioritize hands-on learning, ensuring your team can immediately apply their newfound knowledge in practical scenarios. 

Interested in a bespoke corporate training experience? Reach out to us at [email protected] or call 012 941 0448. Together, let's design a training program that elevates your team's capabilities and aligns with your organizational goals. 

Contact Us For More Information 

Have any questions or need any assistance? Contact us today!  

• Online chat through our website.  

• Phone: +27 (0) 12 941 0448  

• E-mail: [email protected]