Overview   

In this third episode of our Attracting New Clients Series, professional service providers will learn to create an impactful online presence with an emphasis on digital spaces where potential clients search for and research these professional services. 

During this webinar, seasoned marketing strategist Marlon August, will discuss the importance of being listed in relevant business directories and give guidance on effective listing practices. The strategic use of social media for client acquisition will also be discussed at length.  

Join Marlon August on 31 August 2023 from 10:00 a.m. to 12:00 p.m. for an insightful session where you will learn to create and optimize a compelling online presence that will attract new clients.  

Learning objectives  

Attending this webinar will equip you with the following skills: 

• Understand what is required to create and optimise an online presence that will attract and acquire your ideal clients. 

• Possession of a comprehensive guide that lists key business directories for professional service providers.  

• Knowledge of social media dos and don'ts for various platforms, through a checklist that will assist in planning and reviewing your social media strategy. 

• Have a content creation blueprint with tips on generating diverse, high-quality content that connects with your target audience. 

• Acquire an introductory guide on understanding SEO and its significance for online visibility through the SEO Basics Handbook. 

Content 

The webinar will cover the following topics:  

• Navigating Business Directories: 

  • Importance of listing on business directories. 

  • Identification of key business sites and directories. 

  • Tips on how to get listed effectively. 

• Social Media Strategies: 

  • Overview of the role social media plays in attracting clients. 

  • Guidelines on social media platforms dos and don'ts. 

  • Best practices for client engagement on social media. 

• Crafting Quality Content: 

  • The role of content in building an online presence. 

  • Guidelines for creating high-quality content. 

  • Diverse content types and their effectiveness. 

• Website Optimization: 

  • Key elements that should be on your website. 

  • Website layout strategies that are attractive and user-friendly.  

• Introduction to SEO: 

  • Understanding the basics of Search Engine Optimization (SEO). 

  • How SEO impacts your online visibility and client attraction. 

• Leveraging Reviews and Testimonials: 

  • Importance of client testimonials, reviews, and case studies. 

  • Strategies for collecting and showcasing positive testimonials and reviews. 

  • How to effectively use case studies to demonstrate your firm's capabilities. 

Obtaining your CPD certificate 

This training is compliant with the International Education Standard (IES7) issued by the International Federation of Accountants and recognised for CPD by relevant professional bodies including ACCA, CIMA, IAC, IIA, SAICA and SAIPA. 

All attendees are issued with a CPD certificate available in an online profile.   

About the presenter 

Marlon August 

Marlon August is a seasoned Marketing Strategist and the founder of Story Advantage, a specialized marketing agency catering to B2B entrepreneurs with tailor-made marketing campaigns. With over 20 years of expertise in Marketing & Business Strategy, Marlon also boasts an impressive athletic background as an Olympian (Judo) in both 2008 and 2016.  

His wealth of experience makes him the ideal partner for crafting effective marketing solutions for your business. 

Who should attend? 

The following persons will benefit from attending this webinar: 

• Practising accountants
• Legal Practitioners 
• Accounting officers.
• Financial managers/ directors.

Price              

• R 450.00 - Online admission - Individual. 

• Group Price 1 - From R184 per person (up to 5 users) 

• Group Price 2 - From R121 per person (up to 10 users) 

• Group Price 3 - From R109 per person (over 11 users)

Additional material 

By attending this webinar you will be provided with: 

• A summarised slide presentation. 

• Reference documents and/or course material where available. 

• You can ask questions during the webinar and you will also have access to the presenter after the webinar.