Overview   

The 6th episode of our Attracting New Clients Series focuses on LinkedIn lead generation. LinkedIn is a platform with immense potential to expand business networking, multiple client acquisition efforts, and increase brand visibility in this digital era.  

In this webinar, Sommerville Lombard shows you how to optimize your LinkedIn profile, connect with ideal clients, and convert valuable connections into leads. During the webinar you will explore effective strategies for engaging with ideal client lookalikes and the steps to take once you connect with them.  

 Join Sommerville Lombard on 28 September 2023 from 10:00 p.m. to 12:00 p.m. as she shows you how to unlock the full power of LinkedIn to expand your client base and foster the growth of your business and brand.  

Learning objectives  

Attending this webinar will equip you with the following skills: 

• Know effective strategies to showcase your expertise and make a strong impression on potential clients using LinkedIn. 

• Be equipped with the skills to create and optimize a compelling LinkedIn profile that attracts your ideal clients. 

• Apply strategies to expand your network and build meaningful connections with potential clients through LinkedIn.  

• Build opportunities to engage with ideal client lookalikes and be able to nurture these relationships on LinkedIn.  

• Acquire engagement and lead generation techniques that will help you leverage your network for brand and business growth. 

Content 

The webinar will cover the following topics:  

• LinkedIn Profile Optimization Checklist:  

  • Create and optimize a compelling LinkedIn profile that attracts ideal clients with this comprehensive checklist 

• LinkedIn Lead Generation Blueprint: 

  • Learn step-by-step techniques to turn LinkedIn connections into potential clients using strategic engagement and lead generation. 

• LinkedIn Engagement Scripts:   

  • Get sample scripts to effectively engage with ideal client lookalikes after connecting on LinkedIn. 

About the presenter 

Sommerville Lombard 

Sommerville Lombard is an Online Business Manager (OBM) based in Limpopo, South Africa. She is also the Founder of The Sommerville Agency (VA Services), Co-Founder of Explore VAN (Virtual Assistant Network), a Lead Generation Coach & an Online Project Manager. 

She has almost 20 years in the teaching industry, specifically IT, Graphics and Web Design, and CAT for all ages. She has a bustling Global Virtual Assistant Agency, with multiple VAs working for her. Explore VAN is very close to her heart as it helps and supports global VAs in their businesses. 

 Who should attend? 

The following persons will benefit from attending this webinar: 

• Practising accountants
• Legal Practitioners 
• Accounting officers.
• Financial managers/ directors.

Price              

• R 450.00 - Online admission - Individual. 

• Group Price 1 - From R184 per person (up to 5 users) 

• Group Price 2 - From R121 per person (up to 10 users) 

• Group Price 3 - From R109 per person (over 11 users) 

Additional material 

By attending this webinar you will be provided with: 

• A summarised slide presentation. 

• Reference documents and/or course material where available. 

• You can ask questions during the webinar and you will also have access to the presenter after the webinar.