Overview   

In today's dynamic business landscape, understanding the needs and desires of your target audience is essential for successfully engaging and converting potential clients.  

We have created a 10-part series on mastering client attraction to explore the strategies that will enable you to connect with your ideal clients and achieve your business goals. We start off this series with this first episode during which the focus will be on:  

• Developing client avatars. 

• Crafting compelling-part series value propositions. 

• Honing your messaging. 

• Creating irresistible offers. 

Join Megan Deers on 24 August 2023 from 09:00 a.m. to 11:00 a.m. as she shows you how you can create a powerful magnet for attracting clients and drive the growth of your business. This webinar is brought to you by SA Accounting Academy and hosted by SA Legal Academy.

Learning objectives  

Attending this webinar will equip you with the following skills: 

• Gain insights into the significance of defining and understanding your Ideal Customer Avatar (ICA) in shaping your marketing and sales strategies. 

• Understand the key elements of an effective value proposition that clearly communicates the unique benefits of your services. 

• Develop a clear and consistent brand message that resonates with your ideal client and sets your firm apart in your industry. 

• Know how to design offers that align with your clients' needs and desires, while also highlighting the value and benefits they will receive by choosing your products or services. 

• Possess a structured template to help you create an irresistible offer that perfectly aligns with your ideal customer avatar's needs and wants. 

Content 

The webinar will cover the following topics:  

• Understanding your ideal customer avatar 

  • Defining an Ideal Customer Avatar (ICA). 

  • The importance of understanding your ICA in your marketing and sales strategy. 

  • Tools and techniques for identifying your ICA. 

• Crafting a compelling value proposition 

  • The importance of a value proposition 

  • Key elements of an effective value proposition. 

  • Examples of compelling value propositions. 

• Messaging the resonates 

  • The role of effective messaging in attracting clients 

  • Principles of persuasive communication. 

  • Examples of effective messaging. 

• Creating your killer offer 

  • The concept and importance of a 'killer offer'. 

  • What makes an offer irresistible to your ICA. 

  • Case studies of successful 'killer offers' in professional services. 

About the presenter 

Megan Deers - Copywriting and Marketing Agency Owner 

Megan Deers is an accomplished professional with over 20 years of experience in heavy-duty tech sales in the field of copywriting and marketing. With a  background in technical and creative writing, she excels in crafting compelling copy and creating engaging content.  

Additionally, Megan has a strong background in scientific research, which enhances her ability to create content that is accurate, evidence-based, and informed. She stays abreast of the latest developments in various fields, ensuring that her content is up to date and relevant. 

Megan is the owner and founder of Paradox Rocks, a dynamic content creation agency based in the Western Cape. 

 Who should attend? 

The following persons will benefit from attending this webinar: 

• Practising accountants
• Legal Practitioners 
• Accounting officers.
• Financial managers/ directors.

Price              

• R 450.00 - Online admission - Individual. 

• Group Price 1 - From R184 per person (up to 5 users) 

• Group Price 2 - From R121 per person (up to 10 users) 

• Group Price 3 - From R109 per person (over 11 users) 

Additional material 

By attending this webinar you will be provided with: 

• A summarised slide presentation. 

• Reference documents and/or course material where available. 

• You can ask questions during the webinar and you will also have access to the presenter after the webinar.