Overview    

With the advent of new communication methods, progressive professionals are using these new means of communication to connect with potential clients in innovative ways. Podcasting is a very effective way of sharing your industry expertise and establish your authority.   

Podcasting is more than just a buzzword - it's a powerful marketing tool that allows you to reach audiences in a deeply personal and accessible way. It's a platform where you can add value, share insights, and ultimately, attract and convert listeners into clients. In this seventh episode of our Attracting New Clients Series, we invite you to join Hendrik Baird on 5 October 2023 from 10:00 p.m. to 12:00 p.m. as he guides you through the ins and outs of creating a successful podcast, and shares best practices, technical know-how, and innovative content ideas.  

 Learning objectives   

  Attending this webinar will equip you with the following skills:  

• Know the possibilities of podcasting as a means to attract fresh clientele and elevate your brand's visibility and reputation.  

• Possess knowledge about potential podcast themes and subjects to consider.  

• Obtain an understanding of effective podcasting practices, encompassing technical aspects, content strategising, maintaining consistency, and fostering engagement with your audience.  

• Gain insights into podcast formats that are likely to resonate effectively with clients within your professional sector.  

  Content  

  The webinar will cover the following topics:  

• Podcasting Essentials Guide:   

  • Advice to kickstart your podcasting journey.  

  • Equipment suggestions. 

  • Software recommendations. 

  • Tips for recording and editing your podcast.  

• Ideal Listener Demographic:  

  • Pinpoint your ideal listener. 

  • Create content that speaks directly to your target audience.  

• Best Practices in Podcasting Checklist:    

  • Summary of top-notch practices. 

  • Podcast planning and production guide.   

 About the presenter  

 Hendrik Baird  

Hendrik Baird is a seasoned professional with over 40 years of experience in dramatic performance, online media, and arts management. With a master's degree in media and journalism, earned at the age of 56, Hendrik showcases his commitment to lifelong learning. His passion lies in voice acting, which led him to discover the power of podcasting as a medium perfectly aligned with his expertise.  

Hendrik's extensive knowledge and experience make him the ideal candidate to discuss podcasting for business, specifically attracting new customers for attorneys and accountants. As an author of two comprehensive books on podcasting, "Become a Podmaster: Everything You Need to Know to Master the Art of Podcasting" and "Purposefully Repurposed for Profit: How to Save Time When Creating a Marketing Plan Simply by Repurposing a Podcast," Hendrik provides invaluable insights into leveraging podcasts for effective content marketing campaigns.  

 Who should attend? 

The following persons will benefit from attending this webinar: 

• Practising accountants
• Legal Practitioners 
• Accounting officers.
• Financial managers/ directors.

Price              

• R 450.00 - Online admission - Individual. 

• Group Price 1 - From R184 per person (up to 5 users) 

• Group Price 2 - From R121 per person (up to 10 users) 

• Group Price 3 - From R109 per person (over 11 users) 

Additional material 

By attending this webinar you will be provided with: 

• A summarised slide presentation. 

• Reference documents and/or course material where available. 

• You can ask questions during the webinar and you will also have access to the presenter after the webinar.