Overview   

In this third episode of our Attracting New Clients Series, we present an engaging webinar focused on equipping you with skills and strategies that will lead to higher sales conversions.  

Sales mentor and business owner, Janine Lingenfelder presents this session during which she dives into the art of sales mastery by exploring the key strategies for designing effective sales processes and customer journeys.  

Discover real-life success stories and gain practical tips to elevate your sales approach by joining Janine on 7 September 2023 from 09:00 a.m. to 11:00 a.m. 

The Attracting New Clients Series is a 10-part series on mastering client acquisition and retention. You can read more about the series here 

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Learning objectives  

Attending this webinar will equip you with the following skills: 

• Acquire full knowledge of how you can create a tailored step-by-step sales process design guide for yourself. 

• Know and be able to use a visual tool for plotting customers' journey stages. 

• Acquire a comprehensive checklist that identifies improvements in the sales process and customer journey. 

• Discover real-life examples to inspire and guide your own customer journey creation.  

• Gain access to practical resources that facilitate the immediate implementation of discussed insights and strategies. 

Content 

The webinar will cover the following topics:  

• Understanding the Sales Process. 

  • Definition of a sales process. 

  • Why a well-defined sales process matters. 

  • Characteristics of an ideal sales process. 

  • Steps to creating your own tailored sales process. 

• Introduction to the Customer Journey. 

  • Definition of a customer journey. 

  • The role of the customer journey. 

  • Stages of a typical customer journey. 

• Creating and Converting Customer Journey 

  • Importance of a customer journey that converts prospects into customers. 

  • Elements of a successful customer journey in the context of accounting services. 

  • Step-by-step guide to creating your own effective customer journey. 

  • Strategies for improving conversion rates at each stage of the customer journey. 

About the presenter 

Janine Lingenfelder - Sales Coach & Sales Agency Owner 

Janine Lingenfelder is a sales mentor and business owner. She is the founder of Jelani Sales, and co-founder of Explore VAN (Virtual Assistant Network). She brings to the table 14+ years of experience in corporate and small business sales. 

Who should attend? 

The following persons will benefit from attending this webinar: 

• Practising accountants
• Legal Practitioners 
• Accounting officers.
• Financial managers/ directors.

Price              

• R 450.00 - Online admission - Individual. 

• Group Price 1 - From R184 per person (up to 5 users) 

• Group Price 2 - From R121 per person (up to 10 users) 

• Group Price 3 - From R109 per person (over 11 users) 

Additional material 

By attending this webinar you will be provided with: 

• A summarised slide presentation. 

• Reference documents and/or course material where available. 

• You can ask questions during the webinar and you will also have access to the presenter after the webinar.