Overview   

The fourth instalment of our Attracting New Clients Series explores email marketing's potential for client acquisition and retention.  

Demystifying email marketing, this webinar highlights the importance of incorporating email marketing into the overall marketing strategy. Rhona MacCormick will show participants how to identify the right audience and grow email lists with practical strategies and creative lead magnets. Highlighting successful email sequence design, participants will also learn how to nurture relationships and convert connections into paying clients. 

Join Rhona MacCormick on 14 September 2023 from 10:00 a.m. to 12:00 p.m. and gain skills and resources for an effective email marketing strategy that enriches and broadens your overall marketing efforts. 

Learning objectives  

Attending this webinar will equip you with the following skills: 

• Understand email marketing, including its benefits and how it fits into your overall marketing strategy. 

• Understand the importance of identifying your target audience for effective email marketing. 

• Gain insights into various strategies for organically growing your email list. 

• Understand what lead magnets are and their role in enticing subscribers to join your email lists. 

• Understand the importance of testing and analysing email performance to optimize future sequences. 

Content 

The webinar will cover the following topics:  

• B2B Buyer Persona Worksheet: 

  • Tool for defining your email subscribers.  

  • Tool for understanding your targeting and messaging. 

• Lead Magnet Idea Book: 

  • Lead magnet ideas to attract email subscribers. 

  • Email subscriber retention. 

• Email Sequence Planner: 

  • A template for planning out your email sequence. 

About the presenter 

Rhona MacCormack 

Rhona is a content creator and copywriter who is passionate about creating engaging content that drives action. In today's digital age, building and nurturing an engaged email list is crucial for professionals in your field. Rhona is delighted to guide you on effective strategies to expand your email list, maximize engagement, and ultimately drive business growth in the competitive world of accounting and law. 

Who should attend? 

The following persons will benefit from attending this webinar: 

• Practising accountants
• Legal Practitioners 
• Accounting officers.
• Financial managers/ directors.

Price              

• R 450.00 - Online admission - Individual. 

• Group Price 1 - From R184 per person (up to 5 users) 

• Group Price 2 - From R121 per person (up to 10 users) 

• Group Price 3 - From R109 per person (over 11 users) 

Steps to register for the event:  

If you already have a profile, login and register for the webinar.  

If you are booking for more than one person, please choose “Group” from the “Type” dropdown. 

If you don’t have a profile, create a free profile then login and register for the webinar. 

Click here to create a free profile (There is no charge to create a profile and gain access to our free Monthly Practice Management Series). 

Click here to find out about the Technical Resource Centre & CPD Subscription options. 

Additional material 

By attending this webinar you will be provided with: 

• A summarised slide presentation. 

• Reference documents and/or course material where available.