Crafting a Captivating Brand: The Psychology of Attraction in Professional Services.

CPD Hours: 2

Price: R450.00

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Crafting a Captivating Brand: The Psychology of Attraction in Professional Services.

Presenters : Sommerville Lombard 

This webinar on demand is part of a series of webinars. Click here to read more


Within the highly competitive professional services sector that includes audit firms, accounting practices, law firms, and tax practices, branding plays a crucial role in differentiating one's business and connecting the business to its target audience.  

This extensive webinar explores the intricacies of branding, offering valuable insights to empower you in crafting a compelling brand that authentically resonates with your clientele. This eighth episode of our Attracting New Clients Series, explores the basics of branding, where we start by looking at the psychological impact of shapes and colours, and move on to how your brand can influence perception and decision-making processes.  

Join Sommerville Lombard she equips you with the knowledge and confidence to craft a captivating brand that truly resonates with your target audience.   

Learning objectives  

Attending this webinar will equip you with the following skills: 

  • Explore the basics of branding, what a brand is and why it is crucial for professional service providers.   

  • Understand the psychology of shape and colour in branding and the impact it has on our perceptions and decision-making processes.   

  • Learn strategies of using shapes and colours in branding and how it can create a specific image or feeling in your potential clients' minds.   

  • Understand how to create a brand that resonates with your clients. 

  • Get a step-by-step guide on how successful brands have managed to create captivating brands.   


The webinar will cover the following topics:  

  • Psychology of shape and colour guide:   

    • Guide on how shapes and colours influence perceptions and decision-making. 

  • Checklist of Essential Branding Elements:  

    • A guide that addresses all the essential elements of your brand.   

  • Case studies of successful professional services brand:     

    • Illustrative case studies.   

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