Podcasting for Growth: Leveraging Audio Content in Professional Services Marketing 

CPD Hours: 2

Price: R450.00

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Podcasting for Growth: Leveraging Audio Content in Professional Services Marketing 

Presenters : Hendrik Baird

This webinar on demand is part of a series of webinars. Click here to read more


With the advent of new communication methods, progressive professionals are using these new means of communication to connect with potential clients in innovative ways. Podcasting is a very effective way of sharing your industry expertise and establish your authority.   

Podcasting is more than just a buzzword - it's a powerful marketing tool that allows you to reach audiences in a deeply personal and accessible way. It's a platform where you can add value, share insights, and ultimately, attract and convert listeners into clients. In this seventh episode of our Attracting New Clients Series, we invite you to join Hendrik Baird as he guides you through the ins and outs of creating a successful podcast, and shares best practices, technical know-how, and innovative content ideas.  

 Learning objectives   

  Attending this webinar will equip you with the following skills:  

  • Know the possibilities of podcasting as a means to attract fresh clientele and elevate your brand's visibility and reputation.  

  • Possess knowledge about potential podcast themes and subjects to consider.  

  • Obtain an understanding of effective podcasting practices, encompassing technical aspects, content strategising, maintaining consistency, and fostering engagement with your audience.  

  • Gain insights into podcast formats that are likely to resonate effectively with clients within your professional sector.  


  The webinar will cover the following topics:  

  • Podcasting Essentials Guide:   

    • Advice to kickstart your podcasting journey.  

    • Equipment suggestions. 

    • Software recommendations. 

    • Tips for recording and editing your podcast.  

  • Ideal Listener Demographic:  

    • Pinpoint your ideal listener. 

    • Create content that speaks directly to your target audience.  

  • Best Practices in Podcasting Checklist:    

    • Summary of top-notch practices. 

    • Podcast planning and production guide. 

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