Unlocking the Power of Email: Effective Strategies for Client Acquisition and Retention

CPD Hours: 2

Price: R450.00

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Unlocking the Power of Email: Effective Strategies for Client Acquisition and Retention

Presenters : Rhona MacCormick

This webinar on demand is part of a series of webinars. Click here to read more


The fourth instalment of our Attracting New Clients Series explores email marketing's potential for client acquisition and retention.  

Demystifying email marketing, this webinar highlights the importance of incorporating email marketing into the overall marketing strategy. Rhona MacCormick will show participants how to identify the right audience and grow email lists with practical strategies and creative lead magnets. Highlighting successful email sequence design, participants will also learn how to nurture relationships and convert connections into paying clients. 

Learning objectives  

Attending this webinar will equip you with the following skills: 

  • Understand email marketing, including its benefits and how it fits into your overall marketing strategy. 

  • Understand the importance of identifying your target audience for effective email marketing. 

  • Gain insights into various strategies for organically growing your email list. 

  • Understand what lead magnets are and their role in enticing subscribers to join your email lists. 

  • Understand the importance of testing and analysing email performance to optimize future sequences. 


The webinar will cover the following topics:  

  • B2B Buyer Persona Worksheet: 

    • Tool for defining your email subscribers.  

    • Tool for understanding your targeting and messaging. 

  • Lead Magnet Idea Book: 

    • Lead magnet ideas to attract email subscribers. 

    • Email subscriber retention. 

  • Email Sequence Planner: 

    • A template for planning out your email sequence. 

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