Overview   

Within the highly competitive professional services sector that includes audit firms, accounting practices, law firms, and tax practices, branding plays a crucial role in differentiating one's business and connecting the business to its target audience.  

This extensive webinar explores the intricacies of branding, offering valuable insights to empower you in crafting a compelling brand that authentically resonates with your clientele. This eighth episode of our Attracting New Clients Series, explores the basics of branding, where we start by looking at the psychological impact of shapes and colours, and move on to how your brand can influence perception and decision-making processes.  

Join Sommerville Lombard on 12 October 2023 from 10:00 p.m. to 12:00 p.m. as she equips you with the knowledge and confidence to craft a captivating brand that truly resonates with your target audience.   

Learning objectives  

Attending this webinar will equip you with the following skills: 

• Explore the basics of branding, what a brand is and why it is crucial for professional service providers.   

• Understand the psychology of shape and colour in branding and the impact it has on our perceptions and decision-making processes.   

• Learn strategies of using shapes and colours in branding and how it can create a specific image or feeling in your potential clients' minds.   

• Understand how to create a brand that resonates with your clients. 

• Get a step-by-step guide on how successful brands have managed to create captivating brands.   

Content 

The webinar will cover the following topics:  

• Psychology of shape and colour guide:   

  • Guide on how shapes and colours influence perceptions and decision-making. 

• Checklist of Essential Branding Elements:  

  • A guide that addresses all the essential elements of your brand.   

• Case studies of successful professional services brand:     

  • Illustrative case studies.   

About the presenter 

Sommerville Lombard 

Sommerville Lombard is an Online Business Manager (OBM) based in Limpopo, South Africa. She is also the Founder of The Sommerville Agency (VA Services), Co-Founder of Explore VAN (Virtual Assistant Network), a Lead Generation Coach & an Online Project Manager. 

She has almost 20 years in the teaching industry, specifically IT, Graphics and Web Design, and CAT for all ages. She has a bustling Global Virtual Assistant Agency, with multiple VAs working for her. Explore VAN is very close to her heart as it helps and supports global VAs in their businesses.  

Who should attend? 

The following persons will benefit from attending this webinar: 

• Practising accountants
• Legal Practitioners 
• Accounting officers.
• Financial managers/ directors.

Price              

• R 450.00 - Online admission - Individual. 

• Group Price 1 - From R184 per person (up to 5 users) 

• Group Price 2 - From R121 per person (up to 10 users) 

• Group Price 3 - From R109 per person (over 11 users) 

Additional material 

By attending this webinar you will be provided with: 

• A summarised slide presentation. 

• Reference documents and/or course material where available.