LIQUOR ACT: EFF TABLES AMENDMENT BILL CURBING ADVERTISING, PROMOTIONS

The EFF’s Ntombovuyo Mente-Nkuna has tabled a Liquor Amendment Bill in Parliament with the aim of countering the ‘normalisation of alcohol and liquor usage’ by prohibiting its ‘advertisement, promotion or product placement’. This is according to a memorandum on the Bill’s objects, which also draws attention to provisions in the Bill seeking to prevent a manufacturer, distributor or retailer from ‘organising an activity that promotes the consumption of liquor’.

The Bill’s procedurally required pre-tabling explanatory memorandum was gazetted in October 2018, when public comments were also invited. Why Mente-Nkuna and her party chose not to introduce it during the sixth Parliament is not clear.

In September 2013, Cabinet approved the release of a draft Control of Marketing of Alcoholic Beverages Bill into the public domain for comment. As far as can be ascertained, the proposed new piece of legislation stalled during an economic impact assessment and was never gazetted (OpenUCT). However, an economic impact assessment of every Bill submitted to Cabinet for approval only became a requirement in 2015. According to a Tatum Wilkes article published at the time, no information was ever made available on the Bill’s contents.

As a private member’s Bill, the EFF’s proposed new piece of legislation has not been subjected to an economic impact assessment and is therefore unlikely to pass the routine desirability test to which every piece of legislation tabled in Parliament is subjected by the committee to which it is assigned.

Published by SA Legal Academy Policy Watch

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