POPIA: DIRECT MARKETING ASSOCIATION CODE OF CONDUCT OUT FOR COMMENT

POPIA: DIRECT MARKETING ASSOCIATION CODE OF CONDUCT OUT FOR COMMENT

• 03 July 2023
• POPIA
• SA Legal Academy

The Information Regulator has gazetted a notice calling for input by 14 July 2023 on Direct Marketing Association of Southern Africa proposals for a code of conduct under the Protection of Personal Information Act (POPIA), 2013.

In the context of promoting POPIA compliance in the direct marketing industry and mitigating risk, the code seeks to ‘raise the standards of good conduct … without endangering the vitality and growth of business’.

To that end, among other things, it is envisaged that:

• a complaints adjudication panel of experts would be appointed
• there would be ‘safeguards’ underpinning dataset linkage for direct marketing purposes, and
• the association would develop and implement a rights and redress awareness programme for data subjects.

Stakeholders are advised that, the draft code itself was posted on the Information Regulator’s website three days after the eGazette notice was published, significantly reducing the time available for public comment.

• draft code of conduct
• original eGazette notice

Published by SA Legal Academy Policy Watch

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